Hi-tech method to raise awareness of cancer

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a MOBILE phone app which has the potential to save children’s lives has been created by a IT company.

57Digital Ltd, on Arundel Street in the city centre, designed the piece of software for the Be Child Cancer Aware charity, which they hope will help parents become more informed about the signs and symptoms of childhood cancer.

The organisation initially used ‘awareness cards’ sent to schools but soon realised embracing the potential of mobile technology was the way forward. The company, Jamie Chapman and Luke Dixon - both graduates of Sheffield Hallam University - then got on board to help them create the iPhone app.

As well as outlining cancer symptoms and signposting to further help, the tool incorporates social media such as Facebook and Twitter which is helping it to spread their message further.

The team is also currently working on a new version of the app which support multiple languages, making its scope and appeal even wider.

Diane Watt, founder of Be Child Cancer Aware, said: “There is a lot of valuable information about signs and symptoms available on various child cancer websites however the charities weren’t actively promoting this.

“We set up the charity to specifically raise awareness of the signs and symptoms and to reach parents directly in the hope that earlier diagnosis will save more lives in the future.” She said she hoped the new app would be a great boost for their important work.

Jamie, who along with Luke graduated with first class honours in software engineering before setting up their own business three years ago, said: “We are excited to be working for such a fantastic cause and hope to help many other charities in the near future.”

n Search ‘Be Child Cancer Aware’ on your iPhone to download the app.