PERSONALISED text messages containing health tips and advice are to be sent to primary school children as part of a £10,000 government pilot which aims to motivate kids and families to get active and eat more healthily.
The drive will also involve a pedometer challenge in which families can compete to see how many steps they take.
There will be a free family leisure pass for each family taking part.
NHS Derbyshire County is the only primary care trust in the East Midlands chosen to trial the programme, which is being run as part of the national Change4Life scheme.
Spokeswoman Jane Hicken said: “We’re delighted to have been chosen by the Government to pilot this new scheme.
“This is a unique opportunity for us to use innovative ways to encourage families to take those all-important steps towards improving physical activity levels and a healthier diet.
She added: “All the goals and advice we’re giving people is straightforward and achievable.
“By drawing the whole family in we want to motivate hundreds of people towards a better life.”