FOR the last month hundreds of South Yorkshire gents have been taking part in a bristling, hair-raising challenge - growing moustaches to raise awareness of male health issues.
They have endured ridicule and abuse - and many have had to resist the pleas of their mothers, wives and girlfriends to abandon the attempt.
But they stuck to their task, determined to highlight the often-overlooked horrors of testicular and prostate cancer.
Now, at long last, the end is in sight - tomorrow these noble chaps can shave their upper lips for the first time in a month.
Photographer Lee Brown, aged 28, from Crookes, said: “I trained as a nurse for three years and worked with lots of people with prostate cancer.
“There’s not enough awareness of these kinds of diseases, so it’s great to be able to raise their profile.”
Lee’s colleagues at Jessops photography in Meadhowhall are backing the cause - along with men in workplaces across South Yorkshire.
Male staff at Sheffield digital agency Technophobia have all been growing moustaches - and have even teamed up with Sheffield brewery Blue Bee and the Rutland Arms pub to brew their own Movember beer.
Some 29 teachers at Birley Community College have joined in, along with workers at HSBC in Sheffield and staff at the Advanced Manufacturing Park in Rotherham.
Members of Sheffield’s Hope City Church have also embraced the bristly challenge, encouraged by the leadership of their ‘Mope City’ captain, Graham Smyth.
With all the fine moustaches around Richard Gaynor, aged 36, from North Anston knew he had to go one step further to stand out. So he died his ‘tache red! His efforts paid off and he has raised £200 for charity.
To celebrate everybody’s achievements Sheffield’s Common Room, on Devonshire Street, is holding a Shave Off party tomorrow night from 6.30pm.