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Health chiefs back hard-hitting TV ads

Sheffield NHS stop smoking service is supporting a new hard-hitting health campaign encouraging people to quit smoking by making the invisible damage visible.

The Department of Health campaign shows smokers that just 15 cigarettes cause a mutation that can lead to cancerous tumours and adverts will show a tumour growing on a cigarette as it is smoked.

These are the first shock adverts since the ‘fatty cigarette’ advert eight years ago and come in response to statistics that show more than a third of smokers still think the health risks associated with smoking are greatly exaggerated.

Service manager Claire Holden said: “Many people underestimate the serious health harms associated with smoking. This campaign, which will run for nine weeks, goes back to the hard-hitting approach, which many younger smokers may not have seen.

“Stopping smoking is the one of the most effective ways of improving your health and free help is available to help you quit.”

The Sheffield service, which is run by South West Yorkshire Partnership NHS Foundation Trust, has a large number of fully trained stop smoking advisers that offer free advice and support for people who want to quit.

The service now also offers nicotine replacement therapy vouchers meaning it can be obtained the same day.

n Contact the NHS Sheffield Stop Smoking Service helpline free on 0800 068 4490, visit www.sheffieldstopsmoking.org.uk or call into the Quit-Stop – the city centre drop in service at 39 Charles Street.

 

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