Grand £11m race boost

The 'Tour De France in Bradfield
The 'Tour De France in Bradfield
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Sheffield was boosted by the Tour de France to the tune of ‘at least’ £11 million, a report has confirmed.

The estimated income from the city hosting the finish of Stage Two last July was between £5m and £10m.

Now an independent economic impact study commissioned by race organisers Welcome to Yorkshire and TdFHUB2014 Ltd has revealed the full economic benefit of spending on hotels, transport, food, drink, souvenirs and other goods and services.

The report also estimates 380,000 people watched the race progress from the point where the riders entered Sheffield, near Bradfield, to the finish line, near Meadowhall, with 38 per cent of the supporters local.

Coun Isobel Bowler, Sheffield Council’s cabinet member for culture, sport and leisure, said: “The economic benefits to the city from last year’s Tour de France exceeded our most optimistic expectations and gave local businesses a welcome boost.”

The report’s full findings were released as Deputy Prime Minister Nick Clegg yesterday announced Yorkshire would get £800,000 to market the new Tour de Yorkshire race and to improve cycling facilities in the region – including a number of cycle circuits.

Sheffield Hallam MP Mr Clegg said: “The Tour de Yorkshire is the perfect opportunity to build on the Grand Depart’s lasting legacy, attracting visitors again, which will boost businesses.”

This year’s Tour de Yorkshire will not visit Sheffield but goes through Barnsley and focuses on the east coast of the county, which missed out on the Grand Départ.

Gary Verity, chief executive of Welcome to Yorkshire, said: “It is our ambition for the Tour de Yorkshire to be one of the best three-day cycle races in the world so this funding to help us promote the event internationally is very welcome.”