JUST hours after Jessica Ennis delivered gold in the Olympics, the Royal Mail celebrated by painting a Sheffield post box the colour of victory.
VIDEO: Press the play button to watch our video report.
Workers descended on a red box outside the City Hall first thing yesterday morning and slapped on four coats of high gloss gold paint in honour of her historic heptathlon win.
At the same time Royal Mail rushed out a stamp featuring the golden girl in action - first class of course - and put them on sale at three post offices in the city.
Sally Hopkins, of the Royal Mail, who attended the golden makeover on the corner of Division Street and Holly Street, said: “It’s been fantastic, everyone has been stopping and asking about it and taking photographs.
“People are still buzzing from last night. This just crowns her success.”
The organisation has been issuing stamps and painting post boxes in the home town of every gold medal winner, Jess’s was the 14th.
Adrian Manton, aged 60, a retired postman of Upperthorpe, was one of the first in the queue to buy stamps at Angel Street post office yesterday.
He said: “She’s Sheffield born and bred and she’s a great ambassador for the city. It was brilliant to watch on television, it brought tears to my eyes.
“After being injured in Beijing and all the pressure of being the face of the Games, it’s turned out right for her.
“I knew a post box was being painted but I didn’t know which one, they told me at the post office when I was buying the stamps.
“She’s already got a star on the walk of fame outside the town hall. But she should have something to mark her win, like a civic reception.
“It’s inspired me to go running, although I’m probably too old for the Olympics.”
The stamps will go on general release within a week.