When I heard Chanel were channelling supermarket fashion, I got all excited.
If Karl Lagerfeld was turning recessionista, it would have beaten Gok at Sainsbury’s and George at Asda into a cocked Philip Treacy.
If only it were true, rather than a cut-priced stunt at Paris Fashion Week (was taking the show to a supermarket and sending the models down the trolley aisles less a stroke of creative genius and a side-swipe at the cheap, commercialized, disposability of fashion and more about saving the couture label a small fortune on set design?)
Though no everyday trolley-trundler would ever buy the black and white Chanel dress Keira Knightley turned up to the show in. Designed to make her waist look impossibly tiny, what it channelled was anorexia.