Fond farewell to Flo, a Sheffield ice cream family legend

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Sheffield’s ice cream queen Florence McNeil has died at the age of 83.

Flo, head of Beighton-based family business Joe’s Ices, died in the Northern General Hospital after a short illness.

The business in Woodhouse Lane was set up in 1926 by Italian-born Joe Molinari, who sold ice creams to local people from a horse and cart.

He then handed the business on to his daughter Flo, who was at the helm for more than 60 years. Flo, who died on Wednesday morning, was extremely well known for her trademark handbell which she rang as she delivered her ices around the city.

Under her guidance, the family - husband Geoff, three sons John, Paul and Andrew along with their families, as well as grandson Joseph - found great success at the national ice cream awards. Their many prizes include 10 Silver Challenge Cups, 10 silver medals and nine bronze medals.

Joe’s Ices are sold in shops and restaurants around the city, as well as from a fleet of vans.

Grandson Joseph asked The Star to thank the many people who had paid their respects.

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