BUS fares on popular routes in Sheffield are being slashed from today to try to boost the number of people using public transport.
The cost of travelling on a large number of routes in the city will be reduced, with prices plunging by 50 per cent on eight of the most popular.
First, the main operator of South Yorkshire’s buses, has come up with the summer promotion to give customers the chance to save money on transport so they can spend it in other areas and help the local economy.
The fare reductions will be in force throughout August and it is hoped they will benefit tens of thousands of people in Sheffield.
Simon Pearson, revenue and customer services development director at First, said: “We are keen to offer a significant proportion of our customers the opportunity to save a few pounds this summer with the offer of cheaper bus travel.
“We know that people welcome the opportunity to save money and over the course of the summer they could save over £30 – enough to treat themselves in the many shopping attractions in Sheffield city centre or Meadowhall.
“Our aim is to grow the number of people using buses in Sheffield and the surrounding areas and if this promotion is successful we will look to continue to review our fares across Sheffield in the upcoming months.”
The news comes as First awaits approval of the Sheffield Bus Partnership, which is made up of a number of operators and includes South Yorkshire Passenger Transport Executive. If the group gets the go-ahead, the Sheffield Citywide day ticket will also be lowered in price from October. Bosses at First said they are piloting different fare structures to ensure it can stimulate sustained market growth in Sheffield.
David Young, director of customer experience at SYPTE, said: “We welcome First’s move to lower a significant number of its fares over the summer with a view to introducing permanently lower fares across all services as part of the Sheffield Bus Partnership.”
Coun Leigh Bramall, cabinet member for business, skills and development from Sheffield Council, said: “This is a welcome move to make bus fares cheaper in Sheffield. I’m sure this will be well received by passengers over the next few weeks.”