That fat-head in British athletics who labelled our fabulous Jess a fat lass should take a running jump.
To suggest that losing a few pounds would make her run faster, jump higher, throw further is incredibly harsh on a perfectly honed athlete who in just a few weeks will be gunning for gold on Olympic home turf.
Does Ennis need any extra pressure, I ask you?
But Jess is as smart as she is swift; she responded by beating British heptathlete records and creating a new personal best in Vienna at the weekend.
Though what of other girls? Our image-obsessed society drip-feeds them the pernicious notion that they would be so much better if only they were thinner.
When they hear the same thing from an expert in the world of sport, it underlines negative body beliefs immeasurably.