Girls, here’s all the incentive you need to start that long-talked about keep-fit regime.
A picture of model Jilly Johnson, looking utterly amazing in a lingerie advert.
Slender young things won’t know the name. Or understand why this particular underwear shot is causing such a commotion.
But the rest of us, we remember Jilly. She was the face of the Seventies. And the body; she was one of the first Page Three girls.
And can you believe it, she’s 58.
This is no gloating ego trip from a woman gravity seems to have passed by, though. She’s only back in front of the camera because Debenhams persuaded her.
The store wanted to show that women can look fabulous in lingerie no matter what age they are and Jilly gamely picked up the gauntlet.
The new face of their new Reger By Janet Reger collection readily admits she was terrified - and summoned her personal trainer for extra sessions to try to get rid of her ‘jelly belly’.
Even so, in the studio she kept trying to drape scarves and negligees over her wobbly bits. “I was sucking in my stomach so much I almost fainted,” she reveals.
“I don’t want anyone who sees these photographs to think that this is me naturally, without lots of hard work, fake tan, make-up, lighting and a tiny bit of airbrushing,’ she says.
How refreshingly honest is that?