More than 100 jobs are under threat at a South Yorkshire superstore that opened with a massive fanfare just four months ago.
Carphone Warehouse plans to close all 11 of its Best Buy electrical goods stores, including one in Parkgate shopping centre in Rotherham which was opened in June by America’s Got Talent star Alexis Jordan.
Stores could close by the end of the year but Carphone Warehouse says it is confident it will be able to find jobs for the large majority of the Best Buy staff in other parts of its business as it accelerates the opening of its Wireless World stores and increases its online and mobile commerce platforms.
Best Buy is a joint venture with US-based Best Buy Inc. .
Andrew Harrison, chief executive of Best Buy Europe, said: “After conducting a thorough strategic review of our operations, we believe that our capital investment and ‘connectivity’ strategy should be prioritised within our Carphone Warehouse stores as they offer a higher and proven rate of return.
“The technology world has changed substantially since 2008 and we are confident we will best serve our customers by investing in a single brand and format rather than two.”
Carphone Warehouse says its ‘connectivity’ strategy focuses on products that connect to or use the internet, including Smartphones, Tablet computers and Apps.