Video to drive down deaths

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TWO roads are to be closed in Sheffield while a hard-hitting safety video about road traffic collisions is produced.

South Yorkshire Fire and Rescue has commissioned the film, called Crash, to be used in schools across the county.

Road smashes are the biggest killer of 17 to 24-year-olds in South Yorkshire and the hope is that the safety video will drive down deaths.

Social engagement agency Lime has been commissioned to produce the film.

Filming will take place in Attercliffe this Sunday, between 7am and 7pm on Worksop Road and Leeds Road.

A serious car crash will be re-enacted with police officers, paramedics and firefighters all at the scene.

Group manager Diane Malpass said: “Some of the material in the video will be potentially quite shocking but it is designed to have a strong impact on the youngsters in order to bring home the consequences of careless or reckless driving.

“In order to make the film as realistic as possible it will be necessary to close two roads during the filming but we don’t anticipate any major disruption for drivers.”

Chief executive of Lime Mark Ashfield said, “Crash is about addressing the issues that affect young people in South Yorkshire in a way that is relevant and attractive to them.

“The input of local teenagers has been crucial at each stage of this project, which ultimately aims to change the behaviour of those who might be tempted to get into situations that put them at risk.”