Project to help keep kids safe launched by security firm

Michelle Bailey and Dr Alan Billings
Michelle Bailey and Dr Alan Billings
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A community initiative that aims to protect primary school children from serious harm has taken off in a big way.

Security firm Active Response decided to develop a series of HD Videos with a 3D animation character to be used by teaching staff to alert children to the lurking dangers on building sites.

South Yorkshire Police and Crime Commissioner Dr Alan Billings has given his support to the project after it was launched at Barnsley Digital Media Centre.

It is available to schools nationally and can also be used in children’s museums, clubs and in shopping centres.

The idea was formed by managing director Michelle Bailey. She said: “While death and injury on building and derelict or void sites among children is reducing according to national figures provided by HSE, the numbers are still shocking and we cannot afford to be complacent.

“We all have a shared responsibility to keep our children safe and this is a common danger that presents itself to us often while providing security on sites.”

She wanted to develop a fun, interactive way of educating young ones on how to recognise dangers and avoid them, she explained.

Episode one deals with avoiding building sites and derelict buildings and will appear in schools for the first time this month.

The project is funded by Active Response and has no cost implications to those who wish to use it to educate children.

Animascot of London was engaged to develop the 3D Bee character and design and produce the first video. The story theme is light but highlights what could happen if children enter unauthorised or derelict areas.

Ms Bailey added: “We are very excited to be working in partnership with educational authorities – helping to get this message across.” The UK Health and Safety Executive Construction Sector Safety Unit is backing the project.