A NEIGHBOURHOOD in Sheffield was brought to a standstill when a dramatic car crash was re-enacted on residents’ doorsteps.
Camera crews invaded quiet streets in Attercliffe to film a hard-hitting film designed to drive down vehicle-related deaths among 17 to 24-year-olds – the biggest killer for the age category.
Police, paramedics and fire crews were present in front of and behind the camera, while Worksop Road and Leeds Road were closed to traffic.
A young cast of actors, most from Sheffield, stepped into the shoes of real road crash victims.
A huge crashing noise rang out through the streets as filming got under way and people living nearby – who had been told of the day’s events – ventured outdoors to watch the scenes unfold.
Steps were taken to ensure the film is as true-to-life as possible to have maximum impact on South Yorkshire schoolchildren.
Mark Ashfield, chief executive of social agency Lime, which is producing the film, said: “We prepared very well so residents were contacted to let them know what was happening.
“Some people came out to spectate as it’s not every day someone crashes a car in your neighbourhood.
“I think what surprised most people was the noise of the impact.
“It made a lot of people jump, but when we researched this project we spoke to young people to understand their perspective and one of the things they said was that what was being portrayed had to be realistic and credible.
“It is all about keeping it ultra real, so the people involved in acting have been auditioned locally and we had fire and ambulance crews acting as though it were a real-life emergency.
“It is designed to challenge behaviour and give young people an understanding of the consequences of their decisions which will hopefully encourage them to make different choices.”
Crash was commissioned by South Yorkshire Fire and Rescue Service. Producers will now edit the footage in the hope of screening it in schools across the area early in the new year.