More than 50 people have come forward as volunteers to help lonely and vulnerable pensioners in part of South Yorkshire.
Charity Age UK has set up the Rotherham Less Lonely initiative as part of its national befriending campaign.
The project reminds people to take a little time to keep in touch with family, neighbours and friends who may be lonely.
Groups such as schools, churches or community organisations are also being asked to think about setting up activities that reach out to older people in their local community who are lonely and isolated.
Lesley Dabell, chief executive at Age UK Rotherham, said: “Since the Rotherham Less Lonely Campaign started, more than 50 volunteers have come forward to befriend older people.
“More community organisations have started to get involved and the issue of loneliness has been picked up in Rotherham Council’s health and wellbeing Strategy.
“However, we still need to do more, so if you can help please get in touch.”
Age UK is appealing for anyone who wants to become a befriender or for groups willing to offer their support to contact the charity.
■ For details, call 01709 835214 or visit www.rotherhamlesslonely.org