Doncaster’s tourist information centre wins top accolade

Doncaster Tourism Information Centre wins a Visitor Information award at Welcome to Yorkshire's White Rose Awards. From left to right: Christine Talbot of Calendar, Tim Smith of sponsor BBC Yorkshire, Katy Lewin and Colin Joy of the TIC and Harry Gration of Look North.
Doncaster Tourism Information Centre wins a Visitor Information award at Welcome to Yorkshire's White Rose Awards. From left to right: Christine Talbot of Calendar, Tim Smith of sponsor BBC Yorkshire, Katy Lewin and Colin Joy of the TIC and Harry Gration of Look North.
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Doncaster’s Tourist Information Centre has been honoured with a top award at a glitzy ceremony on Monday night.

Staff from the TIC, on High Street, picked up the Visitor Information award at Welcome To Yorkshire’s White Rose Awards.

Colin Joy, Doncaster’s tourism and visitor economy manager, said: “The staff in the TIC are so passionate about Doncaster and they’re coming up with their own ideas all the time.

“They’re absolutely passionate about Doncaster and the job they do. The fact that they have won this award is really a tremendous nod to the effort and time they have put in and their passion for Doncaster.”

The Doncaster TIC team submitted their entry for the award earlier this year and they were subsequently visited by a mystery shopper, who shortlisted them. A judging panel then decided they deserved the top award.

Mr Joy said: “It was wonderful. Welcome to Yorkshire has done great work in branding Yorkshire and the White Rose Awards are the biggest tourism awards in Britain, so winning it is really an accolade to be very, very pleased with.”

The awards’ independent chair of judges, Prof Colin Mellors, said: “Every year Yorkshire tourism goes from strength to strength and the White Rose Awards are a great way of recognising this. From customer service to innovative events, every winner should be proud of their achievement.”

Doncaster Mayor Ros Jones said: “As part of the judging process Welcome to Yorkshire sent a mystery shopper into our tourist information centre.

“It’s obvious that they were impressed by the quality of unique local goods on sale as well as the friendliness and passion for Doncaster shown by our staff.

“Doncaster’s tourism profile is growing with great access with new attractions like the Yorkshire Wildlife Park and events such as the St Leger Festival Week.

“Visits to Doncaster attractions to the end of August were up 14 per cent on the previous year.”

Doncaster TIC employs four part time staff and is open six days a week. It has 90,000 visits per year and sells local books, post cards, coach tours and other souvenirs as well as giving advice to tourists.