Scrivens Opticians in Doncaster has teamed up with the stars of the Despicable Me 2 film, the mischievous Minions - famous for their goggle specs - to encourage parents to take their children for regular eye tests.
To celebrate the release of the hilarious animated adventure on DVD and Blu-ray, youngsters who take the Minion approved eye test at their local Scrivens branch on Printing Office Street will receive a special certificate and, if they need glasses, can choose from a range officially approved by the goggle-wearing characters.
The new campaign has been launched after figures from the Health & Social Care Information Centre showed eye examination rates among under 15s had fallen to a 10 year low.
If unchecked, poor eyesight can affect children’s education as well as their overall development, so the Minions have been enlisted to help raise awareness of the importance of regular check-ups.
Scrivens Opticians manager Jane Timmons said: “We’re very excited to be working with the mischievous little Minions from Despicable Me 2, who are favourites with all the family. We want to create an adventure in store which children will remember and take away with them. Ultimately, we’re encouraging kids and parents alike to have an enjoyable experience that will inspire them to return and have regular eye checks, to help keep their eyes healthy for life.”
The initiative runs until Christmas and to encourage the whole family to look after their eyesight, any parent who brings their child for a Minion approved test will receive 50% off their own standard eye test.
By booking a Minion approved eye test customers can enter a prize draw to win a UK family adventure break** where the kids will train to be secret agents like Gru and Lucy in Despicable Me 2, or a copy of the film on 3D Blu-ray.