Dom Howson column: Can the exciting new dawn bring return to Premier League?

Dejphon Chansiri sat alongside Milan Mandaricin the Owls' goalless draw against Birmingham
Dejphon Chansiri sat alongside Milan Mandaricin the Owls' goalless draw against Birmingham
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Thai Ho Sheffield Wednesday!

I’ve got a feeling that might be sung once or twice by the Owls’ 2,000 plus fans at Reading tomorrow following their takeover by frozen foods tycoon Dejphon Chansiri.

It goes without saying that the buyout, which remains subject to ratification by the Football League - and that could take a month - is fantastic news for the club and for the city. There is every chance tourism will considerably rise in Sheffield following Chansiri’s arrival. This takeover, once it is approved by the Football League, potentially has the power to open doors to Wednesday on a global level.

Owls fans who cracked open a bottle of bubbly or two in celebration last night should spare a thought for Milan Mandaric, who has done a sterling job in stablising the club. He is desperate for Wednesday to dine again at the top level and deemed another person would be able to accelerate that target quicker than he could.

Money talks in football and Chansiri, whose family owns Thai Union Frozen Group, has already shown he is committed to restoring the club to their former glories by providing the funds to bring in Will Keane and Lewis Baker on loan this month. That shows Chansiri has got good intentions and expect there to be more transfer activity at S6 before Monday’s 11pm deadline.

What is clear from Wednesday’s new owner is that he is a family orientated man. In the statement yesterday, Chansiri revealed his son, Att, was one of the mascots at the Boxing Day clash with bottom-of-the-table Blackpool. It is good to see Chansiri and his family have wasted no time in immersing themselves into the club.

There is plenty of work for to be done off the field to turn Wednesday into a major force in English football once more. For a start, more investment will be required to improve facilities at Hillsborough, the training ground and in the academy. All of the above will need addressing in the future to make the Owls a more attractive proposition to transfer targets.

For now, people should be excited by a new beginning. Wednesday have so much potential and, with Chansiri’s financial backing, will fancy their chances of pushing for the Premier League. It is unlikely to happen this season but the beauty of football is you just never know what can happen.

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