Decision-making proces vital

Michael Bell.
Michael Bell.
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Many people go to their graves thinking ‘what if’?

Don’t let it be you! Don’t be one of the tens of thousands of people in the Sheffield region that spend days, months, evening years thinking about starting their own business but never do it.

I find one of the main reasons people never take the plunge is a fear of making decisions - or more to the point, fear of making the wrong decision!

Next time you’re wandering around Sheffield city centre take a look at the shops - everything from the city’s own Atkinsons to international brands like Subway.

Then think to yourself - they started from nothing.

Any business is the result of thousands of different decisions - some of the right, and many wrong.

Before you say “I’m rubbish at making decisions”, remember your day is made up of decisions - from the minute you decide to get out of bed in a morning to the minute you climb back init at night.

From my own experience I know one of the most important things is having a process in place for managing the decision making process - one that shields you from the negatives that creep in, the voices in your head that successfully stop tens of thousands of people from making the jump to becoming an entrepreneur.

In my own business I’ve learned two key maxims - ‘less is more’ and ‘simplicity over complexity’ - they’ve won the day time and again.

I use ten simple keys for making a decision:

1) State the task and main objective

2) Clarify if others are involved

3) Is there a bigger picture being overlooked?

4) Break the way forward into ‘bite size pieces’

5) Who is doing what? Is it do-able now?

6) Balance ‘risk versus reward’

7) Think of the impact success will bring.

8) Think of the worse that could happen - is it such an issue?

9) Make the decision!

10) Take action.

I hope your decision to read my column this month turns out to be a positive one!

I’ll be offering regular advice through this column and please email me for free advice at