David Cameron backs bid to protect Sheffield brand

Prime Minister David Cameron speaks during Prime Minister's Questions in the House of Commons, London. Wednesday June 26, 2013.  PA Wire
Prime Minister David Cameron speaks during Prime Minister's Questions in the House of Commons, London. Wednesday June 26, 2013. PA Wire
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David Cameron has hinted that Sheffield’s protected business brand might not be abolished by the government.

The Prime Minister was asked by Sheffield Heeley MP Meg Munn to explain what the Government has against Sheffield in light of plans to remove the protection, which acts as a mark of quality, and to move a Territorial Army regiment out of the city.

Mr Cameron said: “Sheffield is a fantastic city, a very important part of Britain’s industrial base and I am proud of the fact that through the regional growth fund and other schemes we are investing in the future of Sheffield.

“On the issue of the reserves we are actually putting more money in to the reserves, an extra £1.5 billion, to make sure we can get the reserves up to the level of strength that is needed for Force 2020.

“On the other issue, I am reliably informed that you should have some confidence.”