ASOS blaze in Barnsley cost firm £30m

Prime Minister David Cameron on a visit to the ASOS distribution centre in Grimethorpe
Prime Minister David Cameron on a visit to the ASOS distribution centre in Grimethorpe
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Online retailer ASOS lost sales of between £25 million and £30 million following a blaze at its main warehouse in Barnsley, it has revealed.

The fashion firm was forced to suspend orders after the fire in June affected 20 per cent of its stock at the five-storey building in Grimethorpe.

The ASOS distribution centre

The ASOS distribution centre

In its latest financial report, the company said it still expects profits for the year to August 31 to be in line with forecasts because of insurance payouts.

Around 70 per cent of the firm’s £159 million stock was held at the warehouse when the blaze broke out.

Police and fire investigators believe the blaze was started deliberately.

An investigation to find the culprit is still underway.

ASOS Chief executive Nick Robertson said: “We remain focused on the long term, with £2.5 billion of sales as our next staging post.”

The firm’s website attracts 71.2 million visits per month.