A Sheffield Vlogger has just launched a gorgeous new homeware and nightware range for shopping giant Primark.
This is the second range designed by Gabriella Lindley, or Velvetgh0st as she’s better known to her legions of followers on YouTube, for the high street staple.
Both the new Primark store on the Moor and the branch at Meadowhall stock the new range - which is all about bold prints in pretty shades of pink and purple.
Think polka dots, vertical stripes and cute kitty motifs as a loveable ode to Gabbie’s cat Nellie who also stars in many of her videos.
Sheffield-born Gabriella attracts hundreds of thousands of views on every video she posts to her Velvetgh0st channel - and Primark say they believe the cute collection reflects her feline fascination and bubbly personality.
Commenting on the collaboration with Primark, Gabriella said: “I absolutely love interior design and homeware (you’ve seen the countless homeware hauls on my channel) and after the success of my older products, it’s great to be putting more out there for everyone.
“With this collection you’ll be seeing lots more homeware and lots more of the things I personally love to have in my flat (fairy lights, mugs and cups, chalkboards!).
“Also the nightwear is so lovely too - the dressing gown is so so soft!
“I didn’t want to repeat myself but I still love the original design.
“I wanted to make sure there was something for everyone this time around too!
“Such as longer fairy lights as the last were a little shorter.”
Accompanying Gabriella’s homeware and nightware range is her stationery collection, which was launched during the summer.
The collection is all about geometric prints this season, and includes A4 and A5 notebooks in beautifully blended shades of peach and purple.
Gabriella, who has more than 950,000 followers between her two YouTube channels, said: “I love love love stationery.
“I know a lot of my viewers are in school, and a lot of older viewers are at work, so it just seemed perfect for everyone to have a really cute yet affordable stationery set.”
The 22-year-old, who recently moved to London, posted her first vlog in 2013 and shot to internet fame the following year after she became friends with YouTube sensation Zoella Sugg.
Products from the Velvetgh0st collection range from £2 to £18 and are available in store now.
For more information visit Primark
Exhibit - Artistic fashion show
A Sheffield-based illustrator is set to merge his love of fashion and art at his first solo exhibition, which will launch in one of the city’s shops.
The ‘When I grow up’ exhibition by Marcus Method will be inspired by childhood dreams and the allure of manual careers but also the limitless scope of what you can be when you grow up.
The exhibition, at 162 Devonshire Street, will feature paintings and sculptures as well as a presentation of a new clothing project.
The opening night of the exhibition, on December 2, will include a fashion presentation with models.
It will be a showcase of Marcus’ new fashion project - Marcus Method Label - which he is running with his brother, Mitchell.
Visit www.marcusmethod.com for more information and search ‘marcusmethodlabel’ on Instagram.
A sneak peak of the designs
Festive fun at new centre - Fox Valley to celebrate Christmas with a festive lights switch-on
A Sheffield shopping destination is set to mark the start of the festive period with a Christmas lights switch-on.
The seasonal celebrations at Fox Valley over the coming weeks will include two days of Christmas markets as well as the switch-on event, which will take place next Friday, November 18.
The markets will run along-side the Christmas lights switch-on from 4pm-7pm and Saturday, November 19 will feature a full-day festive market running from 10am-4pm.
The Fox Valley weekly market will also run through November and December every Tuesday and Friday.
Centre manager Annabel Plumtree said: “We are really looking forward to our very first Christmas here at Fox Valley and have lots of events planned including our big switch-on event. The Christmas decorations are going to look fantastic and we can’t wait to see Fox Valley lit up for the festive period.”
Christmas - Farm turns festive
Whirlow Hall Farm is to celebrate the festive season with its most magical Christmas Fayre yet.
On Saturday November 26 and Sunday 27, from 10am to 3pm, the farm will be transformed into a shoppers’ paradise.
Up to 100 farmers’ market and craft stalls will fill the lambing and cow barns, packed full of Christmas gifts and treats. Santa will also be waiting to meet children, along with his elves and reindeer.
Tickets can be booked in advance or on the gate. Children’s tickets are free and adults are £4. Visit Whirlow Hall Farm
Entertainment - Unique Street Festival
A new festival celebrating local designers, graffiti talent and hip hop artists will take over one of the city’s entertainment venues.
The Sneak Freaks festival will take place on Saturday November 19 and Sunday 20 at Thrifty Store, Castle House, Angel Street.
The event will feature stalls from independent street wear retailers, including suppliers of sneakers and street apparel.
There will also be local street art talent exhibiting their skills and entertainment for all to enjoy.
The event will begin at 11am on each day. There will be a party from 8pm. For more information, visit Sneak Freaks