A new campaign to attract more visitors to Derbyshire and to support the local economy has been launched.
Derbyshire County Council’s ‘Made in Derbyshire’ campaign will aim to promote the economy locally and nationally through culture, heritage and sporting events, products and festivals.
It will aim to highlight events and products unique to the county.
Derbyshire County Council deputy cabinet member for health and communities Coun Ellie Wilcox said: “This exciting campaign will celebrate Derbyshire’s distinctive local culture and showcase the county’s grassroots talent, art, crafts to create benefits far beyond 2015.
“It will also boost our local communities by increasing tourism and visitor spend and encouraging people to join together to organise events.”
Established festivals like the county council’s Food and Drink Fair and Literature Festival will get extra promotion with the cycling festival in the spotlight as well.
Made in Derbyshire will also promote community-based events like well dressings and town festivals along with performing arts events and visitor attractions.