THE Star today called for Sheffield’s Don Valley Stadium to be named after Golden Girl Jess Ennis following her Olympic heroics.
And Sheffield International Venues confirmed it was considering changing the venue’s name to the Jess Ennis Stadium after being approached by The Star.
SIV chief executive Steve Brailey said they would be looking at how to ‘mark her achievement’.
Lorenzo Clark, SIV’s head of operations, added they had been considering altering the name for the last two years.
“It’s something we’ve actually considered - naming one stand the Jess Ennis Stand or the whole stadium,” he said.
Lorenzo, a former international swimmer who competed in the Commonwealth Games, said he would like to see Jess being an ambassador for Don Valley’s academy for young athletes.
“We’ve got 100 kids taking part in the same academy Jess took part in. We’d like to use Jess as an ambassador for our academy, we’re keen to sit down and talk to her about that. There’s a great legacy going to come out of this.”
He added: “Renaming Don Valley as the Jess Ennis Stadium would only help increase participation if Jess was part of it, being an ambassador.
“You can’t just name something and hope people will come. We’ve got to make sure Jess is involved.”
The idea of rebranding Don Valley the Jess Ennis Stadium was welcomed by people in Sheffield.
Chris Slater, of Kiveton Park, said: “If we renamed the stadium it would show our appreciation. Freedom of the City would be a good idea too.”
Brian Wallace, of Longley, who was running for Hallamshire Harriers when Seb Coe was a member, said: “Renaming the stadium would be grand.”
Gillian Sykes, of Hillsborough, said: “She’s on the Walk of Fame now we should rename Don Valley.”
Mark Wreghitt, of Sharrow, added: “I was just so impressed by Jessica, she’s deserving of any honour now.”
Louise Anderton, of Ecclesall Road, said: “Rename it and no one will ever forget her.”
Jean Burtoft, of Thurgoland, said: “She deserves it all, she’s worked so hard. She deserves a civic reception.”
Andrea Edge, on The Star’s Facebook page, said: “What a brilliant idea, I’m sure Jessica would be made up.”
And Kathryn Devney added: “It should be called Jess Ennis. We are all so proud of her!”
On Twitter Adam Allcroft said the name would add some ‘much-needed character’ to the venue.