Campaign shortlisted

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An ENVIRONMENTAL awareness campaign which is being axed as part of budget cuts at Sheffield Council has been nominated for two national awards.

Sheffield Is My Planet, which costs £80,000 a year, is finishing at the end of the month.

But it hopes to go out with a bang after being shortlisted for Best Sustainability Communications Campaign at the Environment and Energy Awards and nominated for Best Local Initiative at the Climate Week Awards.

Winners of the Climate Week Awards – whose judges include Lord Nicholas Stern, Met Office Chief Scientist Julia Slingo, environmentalist Tony Juniper, author Ian McEwan and Arnold Schwarzenegger’s climate adviser Terry Tamminen – will be announced on March 21.

Winners of the Environment and Energy Awards are announced on May 24.

Sheffield Is My Planet, launched in December 2009, is running campaigns urging people to switch off appliances left on standby, to reduce electricity consumption and urges people to pledge to reduce their carbon footprint. Almost 1,800 people have made the commitments which, if they are stuck to, it will save over 490 tonnes of CO2 per year from being released into the atmosphere.

The scheme ran a ‘Grow Your Own Zone’ at last year’s Sheffield Food Festival, distributing free seeds and gardening advice to reduce reliance on supermarket food with high carbon footprints, and held events with schools.

Next week, an Alien Invasion event is taking place with city schools, where pupils dress up as aliens for the day and consider what aliens would think about how well we look after the planet. One school of pupils will invade a council meeting to quiz members on what they are doing to tackle climate change in the city.

Sheffield Is My Planet is being run by city-based PR firm Diva Creative. It also promotes green events and gives advice on home energy, green travel and lifestyle.