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Westfield steps up digital drive
Westfield Health has continued its digital drive with the launch of its first iPhone App.
Paul Shires, sales and marketing director of the award winning health insurance plan provider, said: "We have a third of a million policyholders across the UK.
"We recognised that a significant number of those are accessing information through their smartphones and iPhones in particular.
"The development of the App is a natural progression as we continue to look at new and innovative ways to improve our policyholders' experience.
"Having real-time information about available balances is a fantastic asset, as it allows each policyholder to budget for their healthcare while they are on the move."
Westfield has developed a strong online focus during the last 12 months.
The company, which notched up a record operating surplus during 2010, also unveiled a new online product and brand, Health365, and launched a company Twitter feed.
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