A COFFEE table designed by a Sheffield Hallam University graduate is to go on sale in a Hong Kong store renowned for selling work by the world’s newest and best designers.
The Department table, designed by Daniel Schofield, was spotted by the furniture buyer from Hong Kong’s leading fashion and lifestyle store group, Lane Crawford, during a visit to the Tent design festival in London last year.
Now, the company, which was founded in 1850 and has stores in a number of prime locations in Hong Kong as well as the Seasons Place Mall in the Chinese capital, Beijing, has ordered eight of the tables, which it plans to sell for around £600 each.
“I was over the moon when I got an email order for my Department Table, but I was even more excited that it was from Lane Crawford in Hong Kong,” says Daniel, who runs Daniel Schofield Design at Persistence Works, in Brown Street.
“I had heard of the company before, as they sell some great products in their furniture department from respected international designers.”
Daniel’s Table was among the designs to reach the finals of the Furniture category at the recent New Design Britain Awards, but was pipped at the post by another of his designs, called “Shifty,” a wall mounted desk that slides out to reveal storage space inside.
The desk was inspired by a university project focusing on secrecy and is called Shifty because, as 26-year-old Daniel says: “Any piece of furniture with a secret drawer is a bit shifty, isn’t it?”
Judges at the prestigious London awards were wowed by the reverse drawer – when they eventually discovered it – and gave it the top prize.
“It’s nice for it to be get some attention. There’s some great furniture being made out there so to be named the best was a thrill,” adds Daniel.
Shifty is being made to order and Daniel is now in talks with a major high end furniture retailer who is interested in stocking his tables in its London stores.
n To see more examples of Daniel’s work, visit: http://www.danielschofield.co.uk/.