Josef shuns university plans to start new Sheffield business

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Teenage entrepreneur Josef Cool has given up plans to go to university - and is setting up his first business in Sheffield instead.

The 17-year-old runs Cool Question, selling male grooming products, and earlier this year won the Sheffield Entrepreneurs Challenge, a competition designed to nurture the brightest young business brains in the city.

Joe won a £500 prize which he is using to take his business to the next level.


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