Sheffield United is encouraging local women to ‘join the fight’ against breast cancer this month.
This October, the Blades are asking their male supporters to look after the women in their lives and make sure their mums, wives, partners, sisters, aunties and friends take up their invites for their three-yearly screening appointments.
The campaign, part of Breast Cancer Awareness Month, will see the team warming up before matches in campaign t-shirts displaying key messages including ‘best cancer screening saves lives’ and ‘join the fight, take up your invite.’
Striker Billy Sharp said: “We are proud to be supporting the campaign, raising awareness of breast screening amongst our supporters.
“It is always the ladies in our lives looking after us and this is an opportunity for us to remind the ladies about the importance of attending screening and to make sure they are taking up their invite.”
Dave McCarthy, operations director at Sheffield United, said: “We are a community focused club; we do everything we possibly can to look after the health and wellbeing of our supporters and members of the club and want to encourage women to attend their screening appointments.
“I urge all women in Sheffield to join the fight and take up their breast screening invitations.”
Approximately one in eight women are diagnosed with breast cancer during their lifetime. Early detection through screening offers a better chance of successful treatment and full recovery.
Joanne Lay, superintendent radiographer at Sheffield Teaching Hospitals NHS Foundation Trust, said: “We are grateful to the club for helping us to promote the importance of attending breast screening appointments. Screening can pick up abnormalities that women might not be able to feel themselves.”