Everyone knows cycling is good for your health - now Sheffield business owners are making it good for our bank balances too.
Specialist bike shops and cafes across the city are joining a campaign to create 1,000 new cyclists this year by offering discounts and extra incentives to those who travel on two wheels.
Sheffield Cycleboost, which is made up of local bike groups and run on behalf of the city council, is giving participants a Ride Rewards card to use at venues taking part.
Langsett and James Cycles, Recycle Bikes, AE Butterworths and Over-Ride will be offering cut prices to help new cyclists get kitted out - while cafes including Bragazzis on Abbeydale Road, Endcliffe Park, and Nonnas’ new Ecclesall Road Streetfood Cycle Cafe will supply much-needed fuel at discounted prices.
Angela Walker, of Sheffield CycleBoost, said: “We’re aiming to create up to 1,000 new cyclists this year and we expect all of them to become part of Sheffield’s booming cycle economy.”
It is hoped the Ride Rewards will encourage residents to adopt the Shop Local ethos, part of The Star’s ongoing campaign.
Angela added: “From new bike shops to luxury frame builders to new cycling cafes, the city is seeing the results of a doubling in cycling over recent years.”
Loan bikes and maintenance and confidence courses are also on offer to new cyclists. Visit Cycle Boost Sheffield for details.