A Sheffield coffee company has been recognised for its contribution towards protecting rainforests.
Cafeology, based in Woodseats, was nominated for the UK 2015 Animal Hero Awards because of its award-winning bird friendly coffee initiative.
It won the ‘outstanding business of the year’ award, decided by judges including including RSPCA Chief Veterinary Officer James Yeates, Countryfile presenter Michaela Strachan and Downton Abbey actor Peter Egan.
The category recognises a business that has made animal welfare an important consideration for its business practices.
Bryan Unkles, Cafeology founder and director, said: “We are humbled to have been nominated and then gone on to win in our category, but the ceremony was about much more than that; we shared an amazing evening with a diverse mix of people who all had values and ethics in common and animal welfare at heart.
“It was touching to hear such heartwarming stories from the other inspiring nominees.
“Yes we’re a business, but the environment has been at the forefront of our practices since we started the company in 2003.
“With this project we wanted to help protect migratory birds after hearing about how destructive some coffee farming can be to their natural habitats.”
The firm’s coffee is cultivated by the Guaya’b Co-operative in Guatemala under the shade of tropical canopies and is farmed in a way that protects the rainforest, encourages migratory birds to flourish and improves growers’ livelihoods.
This single estate Arabica coffee is certified by the Smithsonian Migratory Bird Centre in Washington DC and is also the first coffee to be endorsed by the RSPB, the UK’s largest conservation charity; a donation from the sale of every tin goes directly to the organisation.