Ale fans will be ferried from the pub to a Sheffield beer festival in style when the event returns later this year.
Beer X is barrelling into Sheffield again in March after the Society of Independent Brewers held the event last year.
This time, a red, double-decker bus will operate from The Fat Cat pub at Kelham Island, stop off at Dada Bar on Trippet Lane in the city centre, and then head to the new festival venue at iceSheffield in Attercliffe.
Alex Buchanan, a SIBA council member and marketing manager for Thornbridge Brewery, said: “This year’s BeerX is set to be bigger and better than 2013 and we want to make it as easy as possible to get there.
“The bus provides a great, affordable solution for people to attend the event and enjoy the beer, street food and entertainment we’re providing.
“Timetables and further information will be available via the @SIBA_BeerX Twitter account nearer the time.”
The fare will cost 20p for the door-to-door service.
Any money raised will go towards St Luke’s Hospice in Whirlow, Sheffield, and the bus will run on a loop to the festival.
During the evening, it will also include additional stops on late services to drop beer aficionados near the city’s Transport Interchange.
Dozens of award-winning beers will be on offer at BeerX’s Festival of Beer which opens to the public on Wednesday, March 12, at 5.30pm after judges taste the beers the previous night.
It will continue on Thursday evening and all day Friday and Saturday.
Sheffield ukulele stars The Everly Pregnant Brothers will also be playing on the Saturday evening.
Top speakers have been lined up to lead talks for industry delegates at the festival.
They include Fullers head brewer John Keeling and Roger Ryman, of St Austell Brewery, who will share their brewing expertise, while a panel of brewers already running successful pubs will give advice.
Nicky Morgan, the new economic secretary to the treasury, and Charles Bamforth, professor of brewing science from California University are also set to speak.
n Tickets for the festival, priced from £6, can be purchased at www.beerx.org