A fish bar manager from a Rotherham supermaket is hoping to reel in the customers as one of the faces of a national advertising campaign.
Adam France, aged 29, from Brinsworth, works at Morrisons’ Parkgate store and stars in the latest series of ads airing during ITV1’s Britain’s Got Talent.
The new campaign is about showcasing the work of the store’s real staff and Adam is shown filleting fish against the clock during the ad break.
Adam said: “I love my day-to-day job running the fish bar, but filming the advert was a great opportunity to do something completely different and was such good fun.
“My friends and family think it is great I am in a big sponsorship campaign and there’s lots of banter about me being a big star, which is rather amusing.”