But the syringe hanging out of the back pocket of his designer jeans left some Sheffield shoppers fearing he was advocating drug use.

The Star received a phone call and email from two concerned readers fearing the mannequin in the popular fashion store Sa-kis on Division Street, Sheffield city centre, may be glamorising intravenous drug use.

One reader, who doesn't want to be named, said: "I couldn't believe it - especially as so many teenagers hang around that area and will undoubtedly see it. I thought it was giving out completely the wrong message about drug use."

But the mannequin's unusual accessory is simply a marketing ploy - involving a lobster and a hospital drip.

Michael Hayes, the 31-year-old manager of Sa-kis, said: "I can understand why at first glance it may look to some people like a drugs syringe.

"But it is just part of an advertising campaign by the Blue Blood clothes brand. Their logo features a lobster hooked up to a hospital drip filled with water - and this is just another part of that advertising campaign!"

The store has recently won a number of awards, including the Yorkshire Galaxy Award for best men's clothes shop in Yorkshire and north Lincolnshire, the Exposed Award for best men's clothes shop in Sheffield, and was ranked in the top four men's clothes shops in Britain by Draper's magazine.

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