THE starting gun has been fired on a race which could see Sheffield hosting a series of flagship events including the Brits music awards, the Turner Prize and the Bafta TV awards.
The city has been urged by the Government to bid for the prestigious accolade of UK City of Culture.
Sheffield is already regarded as a strong candidate to be awarded the title of being the first City of Culture in 2013 after it was made clear th
e title will go to a major city with an established cultural scene.
The Crucible, Lyceum Theatre and Sheffield Arena are likely to form the centrepiece of any future bid.
The winner of the competition, which will be held every four years, will be the venue for events normally held in London, such as the Turner Prize, BBC Sports Personality of the Year, the Brit music awards and the Stirling Prize for architecture.
Cities have until October 16 to submit an outline application to be the 2013 City of Culture. They then have to submit their initial bids by December 11.
Bids will be examined by an independent advisory panel who will announce a winner next year.
Do you think Sheffield should be the City of Culture? Share your thoughts by adding a comment below.Launching the competition, Culture Secretary Ben Bradshaw said the country has been "too London-centric for too long in our cultural life".
He added: "This competition aims to find an area outside London that has the wow factor, with exciting credible plans to make a step change in its cultural life and engage the whole country."
The Government hopes to capitalise on the stunning success of Liverpool's European Capital of Culture year, which generated almost £800 million for the local economy and saw a staggering 3.5 million people visiting the city for the first time.
The Liverpool Capital of Culture chairman Phil Scal said a winning city would receive a huge amount of media coverage and would benefit by its different cultural groups working together.
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