New Ford Fiesta safer for the kids

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Britain's best-selling new Ford Fiesta will be the first car in the UK to feature Ford's MyKey technology, which enables parents to place restrictions on younger drivers to promote safer driving.

Ford-exclusive MyKey enables owners to programme a key - usually for younger drivers - that restricts the top speed of the Fiesta, reduces the maximum volume of the audio system, and even disables the audio system altogether if driver and passengers are not using safety belts. It can also prevent the driver from deactivating safety technologies such as Electronic Stability Control and Active City Stop, which can help mitigate or prevent low-speed collisions.

 

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