As the sun shines and the rain drums over the city’s Herd of Sheffield and folk of all ages marvel at the wonderful elephants, it’s difficult to believe how it all started for us at North Creative Studio, write Sean and Mike North.
As a graphic design agency over time we have built up a great working relationship with the hard working team at The Children’s Hospital Charity.
With them we have provided a creative steer on campaigns, designed logos and produced all sorts of literature.
For us at North Creative Studio, the work we produce with the charity is always a delight. Aside from the creative angle, it’s spiritually rewarding – we’ve seen vital hospital equipment purchased as a result of projects we’ve helped launch. And so, last year, on a grey February morning, it was through excitable chatter that we discussed the charity’s plan for the Herd of Sheffield. Delivered through Wild in Art, we knew it would be something totally different for the city.
Bex Staden, the Fundraising Manager, presented a concept drawing for the logo. It was clear there was something in her sketch, which we could develop and style all the promotional materials on – adverts, posters, web banners, publications, trial maps and even the information plaques. We would have to reflect the diversity of the impending stampede and appeal to a wide-ranging audience of all ages. The following months of design work were a joy – batting ideas back and forth, a handful of happy meetings and honing the finished look. We were all delighted with the final suite of goods.
One of the highlights of the project has been visiting the elephant warehouse in Attercliffe, where many of the artists were busy painting their designs. The herd stood in various stages of completion, one of which we were thrilled to sponsor: ‘Razzle Dazzle ‘Em, Lizzie’. Artist, Rob Hurst translated the hypnotic patterns from WWI dazzle ships on to the hide of his elephant. We love it, though it’s impossible to have a favourite.
It’s been brilliant seeing the elephants across the city and following the #HerdofSheffield hashtag, although there’s nothing quite like getting out there and seeing them for yourselves. They’re not just pretty baubles. Each one has a story – a tale to tell. Take the time to read their plaques. You might learn something new, something interesting. You might even find yourself inspired, just like we were on the grey morning in February last year.