Sheffield among UK’s most romantic cities

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Sheffield has been named the sixth most romantic city in the UK, in a new survey conducted ahead of Valentine’s Day.

The research is based on volume of purchases for flowers, chocolates, lingerie, jewellery, adult gifts and fragrance in the run up to Valentine’s Day last year.

Canterbury was named the UK’s most romantic city, followed by London - where flowers were the gift of choice. Birmingham - where more men were found to favour lingerie - was third followed by Reading and then Manchester.

The research, carried out by technology company Postcode Anywhere, dubbed Wolverhampton the least romantic place in the UK.

Spokesman Guy Mucklow said: “Valentine’s Day is now one of the major spending occasions for both UK and US consumers, and one of the major events on the retail shopping calendar.

“This year Britons are predicted to spend £978 million on their partners on Valentine’s Day - it’s not something retailers can take lightly.”