The Diary: Pair behind fashion shop are Natural Born clothes makers

Kirsteen Hardie and Lucy Jo Newell who own Syd Mallory on Division Street
Kirsteen Hardie and Lucy Jo Newell who own Syd Mallory on Division Street
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And here’s another independent high street shop hoping to thrive like Bragazzis...

Kirsteen Hardie and Lucy Jo Newell started their own fashion label seven years ago for one reason: “No-one was making the kind of clothes we wanted to wear.”

Now, after selling online and from a small unit in The Forum arcade, they’ve set up their own shop in the fast-growing indie oasis of Devonshire Street.

And the pair – whose label Syd Mallory is named after Pink Floyd frontman Syd Barrett and Natural Born Killers character Mallory Knox – say opening is their proudest moment since they saw a snap of Hollywood A-lister Christina Milian wearing one of their baseball tops. “We have a place that sells our stuff in LA,” explains Lucy, 29. “But seeing that was pretty ace.”

The pair – both originally from Chesterfield but now living in Hunters Bar – started the label after finishing textile courses.

“We thought Sheffield needed an injection of fashion,” says Kirsteen, 34.

They make their dresses and T-shirts in the attic of the new yellow-fronted shop, which officially opened four weeks ago.

Kirsteen said: “Since we started the label we’ve been selling stuff around the world but lots of people in Sheffield didn’t know about us. Hopefully ,this will change that.”