And here’s another independent high street shop hoping to thrive like Bragazzis...
Kirsteen Hardie and Lucy Jo Newell started their own fashion label seven years ago for one reason: “No-one was making the kind of clothes we wanted to wear.”
Now, after selling online and from a small unit in The Forum arcade, they’ve set up their own shop in the fast-growing indie oasis of Devonshire Street.
And the pair – whose label Syd Mallory is named after Pink Floyd frontman Syd Barrett and Natural Born Killers character Mallory Knox – say opening is their proudest moment since they saw a snap of Hollywood A-lister Christina Milian wearing one of their baseball tops. “We have a place that sells our stuff in LA,” explains Lucy, 29. “But seeing that was pretty ace.”
The pair – both originally from Chesterfield but now living in Hunters Bar – started the label after finishing textile courses.
“We thought Sheffield needed an injection of fashion,” says Kirsteen, 34.
They make their dresses and T-shirts in the attic of the new yellow-fronted shop, which officially opened four weeks ago.
Kirsteen said: “Since we started the label we’ve been selling stuff around the world but lots of people in Sheffield didn’t know about us. Hopefully ,this will change that.”