Forget Windows 8. That is what Microsoft is hoping you’ll do, as it prepares to launch a new operating system to replace its flagging product and bring computers, smartphones and tablets a whole new range of productivity under the legendary Windows label with Windows 10.
“Windows 10 will deliver the right experience on the right device at the right time. It will be our most comprehensive platform ever,” says Microsoft, which has skipped over the name Windows 9 and jumped straight to number 10.
The reason for this, writes Alex Evans, is because of its widespread availability on virtually every type of device - but, cynically speaking, it might also make Windows 7 users feel more outdated and inclined to upgrade.
The return of the Start menu is going to be welcomed with widespread arms by users of Windows 8 who felt bewildered by the lack of the traditional option.
Apps and programs will also no longer run in full screen by default, but run in windows which can be tweaked and resized like the Windows of old.
Such concessions are an attempt by Microsoft to answer some of the backlash from Windows 8, which has struggled to convince users to upgrade from Windows 7 due to its radical design which left users scratching their heads - especially those without a touchscreen.
The operating system will also support multiple desktops at once, a bit like an Android phone.
So one might be full of business tools such as Word and Excel, another may host your favourite games, while a third could be covered in shortcuts for favourite photos or music apps, making it more easy to organise your digital life.
As the firm puts it: “It’s time for a new Windows. This new Windows must be built from the ground up for a mobile-first, cloud-first world. This new Windows must help our customers be productive in both their digital work and their digital life. It must empower people and organisations to do great things.”
Whether the market will respond positively remains to be seen, but the operating system will be Microsoft’s next big push to stay relevant in an increasingly mobile-first world.