Sheffield, China Town...
The dramatic increase of Far Eastern students in the city has led to dozens of Oriental restaurants, supermarkets and karaoke bars opening.
Now here’s one more sign the Chinese are coming: posters advertising the city’s annual After Dark firework festival have been produced in Mandarin for certain areas.
Dozens of the foreign language bills have gone up in bus shelters and on billboards around Netherthorpe, Shalesmoor and London Road.
“The Chinese have a real passion for fireworks,” says Scott Barton, organiser of the annual extravaganza which attracts 20,000 people to Don Valley Bowl.
“Loads of these students have turned up over the last few years so we thought we’d make it easier for them by advertising in their own language.”
The posters offer all relevant information in English too but in smaller lettering.
Scott says: “I don’t speak Mandarin but it looks brilliant.”
The annual event sees live music, funfair, bonfire and a 20 minute firework display on the evening of November 5.
Tickets available now on 0114 2565656 – although the sales team, it should be pointed out, only speak English.