Flagship event puts games on sporting map

Kell Brook
Kell Brook
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City of Sport Sheffield has pulled off another coup - by being named as one of six cities to host the inaugural Sainsbury’s Sport Relief Flagship Games.

The prestigious event, part of the hugely popular Sport Relief charity effort, is destined to bring in the crowds when it arrives in thecity in March.

And leading the call for people to get involved for a good cause are boxers Kell Brook and Amir Khan.

The Sheffield Sport Relief Flagship Games will take place on Sunday, March 20, in the city centre and surrounding area.

Participants will be encouraged to run, walk, swim or cycle by signing up for the Sainsbury’s Sport Relief Mile, the Sainsbury’s Sport Relief Swimathon and the Sainsbury’s Sport Relief Cycle. The money raised will help disadvantaged people living incredibly tough lives, across the UK and the world’s poorest communities.

Sheffield boxer and world champion, Kell Brook, is urging people across the region todo their bit: “Sport Relief is back for 2016! Come on Sheffield, here’s our chance to be part of something massive. This year Sport Relief is encouraging people across the UK to make themselves proud by walking, running, swimming or cycling to raise money.

18 March 2015.........Election consitituency profdile pictures for Sheffield.Winter Gardens. Picture Scott Merrylees SM1007/68c

18 March 2015.........Election consitituency profdile pictures for Sheffield.Winter Gardens. Picture Scott Merrylees SM1007/68c

“By taking part and getting sponsored you could really make a difference to poor and vulnerable people in the UK and across the world. All you need to do is sign up at sportrelief.com to take part in the Sainsbury’s Sport Relief Games at an event near you. Get involved.”

Fellow British boxer and two-time world champion, Amir Khan, echoed the thoughts of his boxing rival: “This message is for you, the great people of Sheffield! Sport Relief is back and this year Sheffield is the host of one of six Sainsbury’s Sport Relief Flagship Games. Everyone can get involved no matter how sporty you are - so why not grab your friends and family and sign up to walk, run, swim or cycle.

“You won’t just be doing yourself proud, you’ll be doing the whole of Sheffield proud as the money you raise will help to change people’s lives right here in Sheffield the rest of the UK and across the world.”

The cycle route winds around the Winter Gardens, Peace Gardens and Millennium Square, while the mile departs at Barker’s Pool and heads to the west of the city. Sheffield’s Swimathon will, of course, be staged at the famous Ponds Forge, with lots of stellar entertainment lined up for the day, whichever event you do.​

The event village will host plenty of exciting activity throughout the day, with opportunities to try a range of sports from local clubs. The day will also be full of musical entertainment to give participants and spectators something to watch and enjoy after the mile, cycle and swimathon.

Councillor Sioned-Mair Richards, cabinet member for neighbourhoods at Sheffield City Council, said: “It is only fitting that Sheffield, as The Outdoor City and with our renowned sporting history, has been chosen to host one of the flagship Sport Relief events next year. I’d like to encourage as many people as possible to sign up to take part in the event, whether they choose to run, walk, swim or cycle.

This is sure to be a great day for sport in Sheffield, and I look forward to welcoming participants and spectators to the city centre.”

Information on acts and entertainment will be announced on sportrelief.com

The other selected cities chosen to host the Sainsbury’s Sport Relief Games are Belfast, Cardiff, London, Glasgow and Norwich.

You can sign up for the Sheffield Sainsbury’s Sport Relief Games now for limited half price entry at Sport Relief

* Sport Relief brings the entire nation together to get active, raise cash and change lives.

* The money raised by the public is spent by Comic Relief to help people living incredibly tough lives, across the UK and the world’s poorest communities. It all leads up to the Sport Relief weekend and a night of TV on the BBC.

* Sport Relief 2016 will take place from Friday March 18 to Sunday 20. Find out more at Sport Relief

Crowds of people turned out today, Sunday 23rd March, at Queen Elizabeth Olympic Park to take part in the Sainsbury's Sport Relief Games. The people of London joined fundraisers all over the UK to raise cash for Sport Relief. Donations are still open at www.sportrelief.com

Crowds of people turned out today, Sunday 23rd March, at Queen Elizabeth Olympic Park to take part in the Sainsbury's Sport Relief Games. The people of London joined fundraisers all over the UK to raise cash for Sport Relief. Donations are still open at www.sportrelief.com

Amir Khan celebrates after defeating Chris Algieri during a boxing bout, Friday, May 29, 2015, in New York. Khan won by unanimous decision. (AP Photo/Julio Cortez)

Amir Khan celebrates after defeating Chris Algieri during a boxing bout, Friday, May 29, 2015, in New York. Khan won by unanimous decision. (AP Photo/Julio Cortez)