Time to unleash the power of purple

Damart aubergine velour jacket, �49 (0871 423 0000/www.damart.co.uk).
Damart aubergine velour jacket, �49 (0871 423 0000/www.damart.co.uk).
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Purple reigns – it’s the season’s new black. And the good news is, there’s a shade to suit everyone.

“Purple is making a welcome return to our wardrobes,” says Veronique Henderson, Colour Me Beautiful’s creative director.

Apricot purple asymmetric peplum dress, �27 (www.apricotonline.co.uk).

Apricot purple asymmetric peplum dress, �27 (www.apricotonline.co.uk).

“With a colour palette ranging from damson and aubergine to lavender and amethyst through to deep plum, there is a shade that everyone can wear.”

Purple needn’t scream ‘Quality Street wrapper’ - it’s about finding the right shade, texture and style for you. Here’s how to pull off purple with aplomb...

DAYTIME DAMSON: While purple is perfectly suited to eveningwear, this new ‘it’ colour can work in daylight hours too.

For city chic, choose tailoring in this powerful shade. For a softer look, plump for a textured fabric like tweed.

Model wearing a creation by German Fashion designer Karl Lagerfeld as part of the Chanel presentation for Women's Fall-Winter, ready-to-wear 2013 fashion collection, during Paris Fashion week.

Model wearing a creation by German Fashion designer Karl Lagerfeld as part of the Chanel presentation for Women's Fall-Winter, ready-to-wear 2013 fashion collection, during Paris Fashion week.

You can also tone down the colour a notch by wearing a white shirt under a purple top or short-sleeved shift dress.

Henderson suggests: “If you’re feeling creative, combine textures and patterns. Team a chunky purple knit with a floaty dress and a pair of winter boots.”

The truly colour-shy can experiment with accessories for a subtle flash of colour.

Add accents of purple with scarves, gloves, shoes, a handbag or bold jewellery.

INDIGO OPULENCE: Give your LBD a break and opt instead for a dose of pure purple glamour. Go to town with statement jewel-like tones such as amethyst, indigo and violet.

Create a lasting impression by wearing the shade top-to-toe and by adding embellishment and bling.

“The romantics among us will love all the purple detail around at the moment – beading, fringing or lace,” Henderson says. “This season, look out for purple dresses with lace overlay and heritage-inspired looks à la Lady Mary of Downton Abbey fame.”

For a glam and flattering piece, snap up a purple peplum top or skirt.

Try pairing deep purple with this season’s opulent brocade finishes; purple and metallics are a match made in heaven for the party season.

PICK YOUR PURPLE: The key to parading purple lies in opting for the right tone. Veronique Henderson offers her top purple tips:

If you have a light colouring, like Uma Thurman or Meryl Streep, periwinkle shades, violet, lavender and bluebell will look amazing. Keep to lighter purple shades, and if you want to wear with other colours, mix with light tones.

If you have a deep colouring, like Penelope Cruz or Halle Berry, damson, fig, aubergine, royal purple and plum are the shades to opt for as they have a greater depth.

If you have a warm colouring like Christina Hendricks or Tyra Banks with golden skin tones and auburn hair, stick with pure purple and mix these with warm tones like oatmeal, lime or amber.

If you have a clear colouring, like the Duchess of Cambridge with her dark hair and bright green eyes, you’ll sparkle in classic purple and bright periwinkle. Aim to wear your purple in stark contrast with other colours.

If you have blue eyes and/or steely hair, such as Dame Judy Dench or Jamie Lee Curtis, then cool shades of purple are a great wardrobe staple for you. Think bright periwinkle, violet, lavender, plum, cassis and amethyst.

If you have a soft and muted look like Kim Cattrall and Scarlett Johansson with light brown or highlighted hair and soft blue or green eyes, you need purples that have a softer approach such as soft violet, amethyst, damson, mulberry and lavender. Wear as a blended look to make you look taller and slimmer.