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Victoria's secret angels modelling 'body by Victoria' a demi push up multiway bra
Victoria's secret angels modelling 'body by Victoria' a demi push up multiway bra
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Legendary American lingerie chain Victoria’s Secret opened its fourth UK store in Meadowhall’s former USC store last week.

The setting is sexy, sophisticated and glamorous with over-sized chandeliers and lingerie-inspired detailing. Areas veer from dark and dramatic, with a sexy gallery of timeless black and white supermodel imagery, to bright and cheery, with shocking-pink accents.

One side is VS Pink, a youthful extension to the brand, selling colourful and flirty bras, pants and loungewear, the other is all about the womanly glamour expected of America’s most loved lingerie brand. Collection include Bombshell™, Very Sexy™, Dream Angels™, plus the new Body by Victoria™ Collection, which features bras specially lined with the latest in ultra-soft, skin-cradling fabric technology. Staff are highly-trained bra fitters who not only work out what size you are, but what style will work best for you.

There’s also a beauty department selling the brand’s signature scents and body care collections.

After a visit to victoria’s Secret, donate your unwanted bras to support a female charity campaign.

They will be given to women in Kenya to wear, or used as stock so they can start up their own market-stalls.Junior Chamber International are backing the ‘Bra Bank’ scheme run by the Flamingo Foundation. Vicky Bulman, JCI Sheffield member says, “We’re looking for any bras, in any condition.” Nothing will be thrown away. Sub-standard bras will be recycled.

Bras can be taken to a collection at The Forum on Devonshire Green on Wednesday August 28, 6pm-8pm, or any JCI Sheffield event before September 10 (find a list of events at www.jcisheffield.org.uk/events/).

When it comes to clothes shopping, UK women are ignoring labels and buying the wrong sizes - deliberately. More than a third admit to buying a pair of shoes or a dress that they knew would not fit them, but continued to the till because the item looked nice, according to a survey by fashion retailer Zalando. The research also revealed = women’s biggest fashion faux pas fear was people thinking that they dressed like their mother.

Kate Moss brings rock chick cool to the Carphone Warehouse. The supermodel has created a range of high-fashion leather and metallic cases for phones and tablets. The Kate Moss Accessories Collection is priced from £14.99 in stores or online at www.carphonewarehouse.com