Sheffield’s golden-voiced Gerard is up for an award

Voice over man Gerard Flether
Voice over man Gerard Flether
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You may not be familiar with his face – but chances are you’ll recognise his voice.

Wherever you might go it seems likely you will hear the dulcet Sheffield tones of Gerard Fletcher.

That’s because the Sheffield man makes a living as a voice-over man.

And he’s a very successful one at that.

So successful in fact that next weekend he’s in the running for a top award – best male in an advert category of the Voice-Over Awards .

Gerard, aged 52, secured his place in the final three after recording a series of radio adverts for national off-licence store Bargain Booze.

Viewers might also have heard him advertising Lidl, Furniture Village, Tetley’s, the AA, Asda, Mercedes, Toyota, as well as a whole host of others on TV and most independent commercial radio stations worldwide.

And if you happen to live in North America his is the voice you will hear advertising the Wimbledon tennis tournament.

Gerard’s voice can also be heard narrating documentaries for the BBC and Channel 4.

He’s also recorded numerous e-learning packages for various industries, from the NHS to power generation companies, PC Games, including Desert Storm 2 and Nexus: The Jupiter Incident, and talking books.

Not bad for a bloke from Nether Edge who started his working life as a telephone engineer.

After 15 years working for British Telecom, Gerard decided to give acting a shot.

So he took redundancy and enrolled on a course at the London Academy of Music and Dramatic Art.

After graduating, Gerard secured roles in theatre productions and radio dramas. He’s also played parts in TV soaps.

“Of course there were times when I wasn’t working, or ‘resting’ as we actors say. That’s when I got involved in the voice-over side of the business.”

And Gerard has made good use of his accent in his acting career by playing northern characters.

He has played Chastity Dingle’s ex-husband in Emmerdale, has appeared in Coronation Street, Shameless, The Syndicate and Heading Out.

But it is his voice-over work that pays the bills.

Gerard said: “It seems that advertisers like a Sheffield accent – perhaps because it’s deep and warm.”

Fellow Sheffield actor Sean Bean is also very popular with TV advertisers.

“Yes, some people have referred to me as a poor man’s Sean Bean,” said Gerard.

“Sean is from Handsworth and I’m from Darnall originally. So we’re bound to sound pretty much the same.”

Naturally Gerard is hoping his voice earns him top prize this weekend.

But he has mixed feelings about the night. “Because it’s on Saturday ,” he said. “It means I’m missing my favourite TV programme – The Voice.”