Now we can dress like a princess too...

Jenny Packham at Debenhams organza prom dress, �120.
Jenny Packham at Debenhams organza prom dress, �120.
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It’s official, you don’t have to marry a prince to dress like royalty.

Two of Kate Middleton’s red carpet designer favourites have recently forayed into high street territory...

U1 Jenny Packham at Debenhams embellished waisted maxi dress, �135.

U1 Jenny Packham at Debenhams embellished waisted maxi dress, �135.

On the same day Alice Temperley announced her upcoming Somerset label for John Lewis (due in September), Jenny Packham launched her glamorous No.1 line at Debenhams.

Usually reserved for red carpets and the uber-rich, these designer diffusion lines make dressing like a princess accessible to everyone.

If you haven’t already heard of British designer Jenny Packham, you’re sure to have seen her work. She describes her signature style as “glamorous, alluring and indulgent” and the stars evidently agree.

Red carpets the world over are graced with her elegant designs flaunted by the likes of Angelina Jolie, Cameron Diaz, Kate Winslet, Jennifer Aniston and Beyonce.

Jenny Packham at Debenhams beaded mesh dress, �140.

Jenny Packham at Debenhams beaded mesh dress, �140.

It was to Jenny Packham that Kate Middleton turned to for a blush-pink embellished gown to wear to a charity gala dinner last summer.

You may have seen (and drooled over) Packham’s designs in Casino Royale and the Sex And The City films.

Expect to find rails of embellished gowns and fairytale frocks with an array of glittering accessories to match at Debenhams.

Dressing up in designer has never been so easy - or affordable.

Jenny Packham at Debenhams cowl back sequin dress, �140.

Jenny Packham at Debenhams cowl back sequin dress, �140.

Packham Parade

“The No.1 Jenny Packham collection means that even more women will be able to enjoy our work, to feel glamorous and confident in the way they look,” Jenny Packham says of her high street debut.

Having raided her archives, Packham points out the similarities between her new range and her A-lister creations: “My favourite piece in the Debenhams No.1 collection is a little black lace dress similar to the one of ours that was worn by Cameron Diaz a few years ago.

“I have taken elements from our collection that hopefully will appeal to any woman who loves glamour. We desire to be noticed, to be admired and feel flattered by the attention our presence brings. I design every dress with this in mind whether it is for a wedding, a party or a red carpet event.”

Jenny Packham at Debenhams bow shoulder maxi dress, �135.

Jenny Packham at Debenhams bow shoulder maxi dress, �135.

It makes a timely arrival for the occasionwear season. As a summer calendar of weddings, christenings, or days at the races loom, playing dress-up is high on the fashion agenda.

Exquisite bridal gowns are another string to Packham’s designer bow so it’s little wonder her No.1 collection of 19 dresses offer fashion-forward options for bridesmaids and wedding guests, too.

Dressing-up Box

The Jenny Packham label may be synonymous with partywear and evening dressing but the designer has gone to town on eye-catching accessories for her No.1 line.

Jewellery magpies will love the baroque bling and pearl and crystal pieces.

Meanwhile shoe aficionados will be spoilt for choice with corsage-trim sandals and diamante detail peep-toes. And then there are sparkling clutches and wedding-friendly headpieces.

Packham reveals her personal favourite outfit extras from the No.1 collection are the glitter envelope clutches and jewelled collars.

“A great necklace can transform a little black dress and I am also a great fan of cuffs as they seem to work well with our styles,” she says. “Invest in the total look if you can - killer heels and a great clutch to accompany the hot dress.”

No.1 Jenny Packham is available now in 72 selected Debenhams stores, extending to a further 56 stores by July. Visit www.debenhams.com or call 08445 616 161.