If this summer is a celebration of the Diamond Jubilee and the Olympics, then fashion’s main event is print, print, print.
To parade this trend to its full potential, the mantra is the bolder the better.
And no piece has escaped the print makeover, not even staples like jeans and shoes.
From Hawaii Five-O to animal magic, there are countless print themes vying for your attention on the rails.
If in doubt, clash it out...
Stepping out in contrasting patterns will ensure maximum impact – just ensure the most prominent shades are from the same colour family.
Here’s our round-up of the season’s best prints...
Fashion has gone on a Hawaiian vacation with playful print scenes of blue skies, palm leaves and vibrant hibiscus flowers.
And you don’t have to wait for your summer holidays to go totally tropical. These playful prints can be flaunted now.
Try a twist on the Hawaiian shirt with a chic palm-print blouse, or step out in tropical trousers that work equally as well with beachy flip-flops as glam high heels.
Print rating: Sunny bold.
Remember those op-art gallery prints? Well, fashion has transferred them to wardrobes.
These chaotic optic prints are eye-popping, colour-clashing and above all, intriguing.
If you’re not so keen on garish brights, take the same principles and go monochromatic for a dazzling black and white display. But keep accessories to a minimum – the busy print will be statement enough.
Print rating: Mind-bogglingly bold.
Indulge in this season’s juiciest trend for fruit ‘n’ veg prints – it’s the fashionable way to get your five a day.
Go bananas for apples or lemons, or take the veggie option with deep purple aubergines or red onions, a la Dolce & Gabbana.
There are two print options on this style market: either opt for lifelike, oversized watercolours or kitsch cartoon-style prints for a cute spin.
But don’t turn your ensemble into a supermarket aisle – stick to either a fruit or veg feature print.
Print rating: Deliciously bold.
We might be saying goodbye to analogue, but television’s not the only thing going digital. Prints have undergone a digital makeover too.
This design technique varies from lifelike digital florals to smudgy kaleidoscopic prints. Wear with clashing colours or simple denim and let your print do all the talking.
If you’re not quite brave enough for the digital revolution on your clothing, try a statement accessory like an eye-catching scarf.
Print rating: Techno bold.
Thanks to the likes of catwalk favourites Stella McCartney and Jil Sander, paisley has made a fashionable comeback.
Keep things fresh on a white backdrop, muted on dark blue or red, or go wild with clashing brights.This season’s scarf-inspired blouses are the glossy way to work a 2012 paisley. Team with a clashing print skirt or trousers if you dare.
Print rating: Retro bold.
If you love all things kitsch, opt for the animal magic print trend.
It’s a virtual Noah’s Ark featuring domestic pets through to wild safari animals and butterflies and birds.
Victoria Beckham has already worked the look with a pussy cat print dress design.
Print rating: Cutesy bold.