Fashion? It’s all in the name

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ALEXA Chung’s got one, so has singer Lana Del Ray... but it was Grace Kelly who sparked the trend.

They’re all famous faces bestowed with the honour of having a handbag named after them.

The Hermes Kelly bag was so named when Grace Kelly, the Princess of Monaco, was photographed obscuring her baby bump with a bag designed by the famous French fashion house in 1956.

The brand’s iconic Birkin bag followed in the Eighties and was named after singer Jane Birkin.

More recently Mulberry has jumped on the star muse bandwagon, christening bags ‘Alexa’ and ‘Del Ray’ after their celebrity ambassadors.

OK, so a fashion brand isn’t going to beg you for your surname to brandish on its accessories, but there are other ways to bespoke your style.

Think embossed lettering, initials or even your name embossed somewhere on your outfit - be it on your bag, your shoes or on a chain around your neck.

A personalised piece is a surefire way to stand out from the fashion pack. But there’s an added bonus. The more individual your accessory, the less likely your sister/friend/daughter will want to borrow it.

Put anonymity in detention with a bag sporting your name or initials. From traditional tan to fluoro pink, the Cambridge Satchel Company’s hand-made leather bags can be embossed at £5 per letter (maximum £20) in one of four chosen colours. Personalised satchels cost from £94 (01223 833 050/www.cambridgesatchel.co.uk).

Put awkward meetings where your name is forgotten in the past. Tatty Devine’s name necklaces allow you to customise your own jewellery using the leters that spell out your name. You can choose from a variety of fonts, colours, charms and chains. There’s even the option of ‘make it big’ and really stand out for an extra £10. Name necklaces cost from £27.50 (020 7739 9009/www.tattydevi.com).

Forget playing snap with your identikit iPhone. Alphabet Bags have every initial covered on their on-trend monochrome case, suitable for iPhone 4 and iPhone 4S. Phone case in A-Z, £12 each (01223 269 748/www.alphabetbags.com).

Elevate your style status with a pair of customised heels. Company Upper Street allows you to become the shoe designer. Choose from ballet flats, courts, sandals or platforms and pick the style, straps, colour and even embellishments you want. Bespoke shoes aren’t cheap - they start from £195 and are available in sizes 33 (UK 1.5) to 43 (UK 10) with a choice of four width fittings (0845 680 9365/www.upperstreet.com).

Customise your wrist watch with Vibe Watches. You can get creative and choose the face, case, bezel and strap. Feeling even more fickle? Then choose spares you can swap to suit your outfit or mood. Complete watches cost from £30 (www.vibecollection.co.uk).

If Carrie Bradshaw-style name necklaces feel too obvious, offer a subtle clue to your name with Astley Clarke’s initial pendants, available in gold, sterling silver or gold vermeil. Attach one or two to your favourite necklace or bracelet for a charming effect. Initial pendants cost from£45 (020 7706 0060/www.astleyclarke.com).

Get some sneakers with unique soul. Converse Create allows you to personalise your pumps at every stage of their creation. You can choose everything from the shape and the colour through to the stitching and laces. For the final touch, brand with your very own personal ‘iD’ using a maximum of 12 characters. Converse Create cost from £54 (0800 206 1116/www.converse.co.uk).

A picture tells a thousand words and your favourite image speaks volumes. Bags of Love transform a photograph into a stylish shopper bag. An image of your partner, pets, children, or just your favourite scenic view, can be carried with you always. Shopper bags cost from £55 (020 8960 4567/www.bagsoflove.co.uk).