Best friends Steven Sheldon and Emma Hall have launched their own couture fashion label – in Sheffield.
House of Sheldon Hall creations are handmade in Emma’s attic in Hillsborough. She is the talented seamstress and embroiderer, he the master of sketchbook and cutting table.
Though that’s only by night. In daylight hours, Emma works in the accounts department at law firm Irwin Mitchell, while Steven serves customers at Hillsborough store Fine Fabrics.
The pair, both 29, launched their first ever collection during this autumn’s London Fashion Week. Though they did it budget-style – by going live with a website bursting with images of their entire collection (www.houseofsheldonhall.co.uk).
Steven, who lives in Pitsmoor, said: “Funding a catwalk show in the capital during Fashion Week just wasn’t possible. But we were really excited to have unveiled our first collection. Many years of hard work have gone into it, from the concept behind each garment to the hand-stitched finishing touches.”
The House of Sheldon Hall is now approaching celebrity agencies and top UK fashion magazines to get exposure for their stunning garments, each hand-finished to couturier standards. Local high-end boutiques are also on their radar in time for the Christmas party season. They are keen to hear from shops that would like to stock some of the collection, which is described by the pair as “classically modern, forward-thinking, clever and romantic” and inspired by stories, world cultures, and fashion history. Every piece is made by the pair from scratch and takes hundreds of hours to complete.
“Although we’re only just starting out, we hope to one day be as well known as the pioneering design duos at Marchesa, Proenza Schouler and Viktor and Rolf,” says Steven, who has already been talent-spotted by a highly-respected industry name. Earlier this year, he won a prestigious design competition with renowned embroidery company Hand & Lock London, the embroidery atelier to the Royal Family and top European design houses including Mary Katrantzou, Pringle and Louis Vuitton.
Steven and Emma, who met on an art foundation course at Loxley College aged 16 and headed off to a degree course in costume and textiles at the University of Huddersfield together, employ classical cutting techniques but keep the approach edgy with a theatrical use of fabric, structure and form. They will showcase their collection on the main stage at Sheffield Style Show on November 23-24. The Royal Victoria Hotel event, in aid of Sheffield children’s charities, will see over 25 pop-up shops showcasing trends from local boutiques.
Go to www.sheffieldstyleshow.com for tickets, £15 – and read more on Sheldon Hall in November’s Profile magazine.